Branding & Signage

IRA manufactures Signage and Display equipment such as Pylons, Fascia Signs, Moving Message Displays, Remote Controlled Displays and custom-built towers for fuel retail outlets of OMCs (Oil Marketing Companies). We have a well-equipped design & fabrication facility for developing these products. The Signage and Display equipment, also known as Retail Visual Identity Solutions (RVI), are installed at major OMCs in the country. The design of pylons and monoliths are distinctively unique to our customers and are manufactured as per quality & specified brand standards. Aluminum Composite Material is extensively used in all the elements of Retail Visual Identity. Our workmanship can be seen on display at many outlets of HPCL, BPCL, IOCL and Shell India.

Electronic Price Change Unit

The LED based multicolored Electronic Price Change Unit (e-PCU indicates fuel price at a petrol station. The unit can be retrofitted inside a pylon/monolith and the fuel rates can be changed with a RF based wireless remote. It can be incorporated with a forecourt controller and can also be integrated with a Retail Automation System. The LED display ensures distinctiveness and visibility to a petrol station and makes it possible for human eye to see it from any position.

Our Retail Visual Identity solutions for Oil Marketing Companies comprises of:
• Signature Pylon
• Smart Pylon
• Monolith or Main Sign Pole
• Mini-monolith
• Electronic Price Change Unit (e-PCU) for Monolith/Pylons
• Entry/Exit Sign
• Canopy Fascia
• Column Cladding
• Building Cladding

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